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https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/3f0a5459-cd2e-44c4-a158-d66fea01eb9d/Screen+Shot+2024-01-28+at+2.41.25+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/715204a5-ae92-49c5-bc1f-34fd7108e316/Screen+Shot+2024-02-28+at+1.59.37+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/a89352da-8de3-4234-9a84-977b70f51eb5/Screen+Shot+2024-01-28+at+3.07.26+PM.png https://www.foziaakter.com/work-1/peaks-tjxjl monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606269008553-L1CJWFEUZF50WEJEDIQH/Screen+Shot+2020-11-24+at+8.49.13+PM.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606269502957-4DSESL2YVKSVKBZFLITH/material1.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606269772365-B8N934PJ5KY95SSM0SCF/material2.png Work - Google Material Design (UX Writing) - Strategic Process I started the preliminary research process by looking a the big picture. This included examining: company goals prior research about user goals and pain points team insights about learning Material design Survey 1 (External Insights) I collaborated with a Google UX Researcher to launch a large-scale survey on Material.io. I crafted the open survey question: What types of case studies and examples of Material Design would be helpful to you? As a result, 250+ users responded. I examined these responses on Excel to aggregate most desired categories. I coded the data to draft recommendations to share with the Material Design team via an initial proposal. This fed into a content strategy and a scalable template for all future case studies. I wrote a case study in queue to be published on the Material Blog. Survey 2 (Internal Insights) Google designers and developers are a significant target user group for Material Design. Previously, I interviewed 15+ designers and developers during the discovery phase. To validate research findings, I launched a second survey that targeted internal Google employees. In a company newsletter, I asked Googlers: The Material Design team is thinking of adding more case studies and examples to Material.io—and we want your input. What types of Material case studies or examples would be most helpful to you? What format do you prefer for case studies or examples? Is there anything else you would like the Material team to know? As a result, I fed these findings into the audit. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606270168796-W38ZZEYO3YQEQGLJFPZR/material3.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606270288154-Q1QHXF96KCTI20S0SBAQ/Screen+Shot+2020-11-24+at+9.11.05+PM.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609973303072-I2FQAY0RV9WRBI93PT0U/Screen+Shot+2021-01-06+at+5.48.15+PM.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609973510493-STMIHWK8AK0K4IH43C84/Screen+Shot+2021-01-06+at+5.51.34+PM.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606270818290-1Q04VG3OG904PCX9NT4H/material+5.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609972785934-GDOA7CNUP1E0U80SNV60/Screen+Shot+2021-01-06+at+5.38.02+PM.png Work - Google Material Design (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609972793524-L7FJHONQ1APXBHA5UZTU/Screen+Shot+2021-01-06+at+5.38.55+PM.png Work - Google Material Design (UX Writing) https://www.foziaakter.com/work-1/project-one-kwh7m monthly 0.5 2021-01-14 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609618752792-8IU9FH8ES0EAO0UBS3CS/Screen+Shot+2021-01-02+at+3.18.55+PM.png Work - Editorial Samples https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609618763479-503CNDALFTJ6AUYBVUWG/Screen+Shot+2021-01-02+at+3.18.50+PM.png Work - Editorial Samples https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1609618776688-LL0KRPQ71X9FW09TOU6T/Screen+Shot+2021-01-02+at+3.18.44+PM.png Work - Editorial Samples https://www.foziaakter.com/work-1/coast-aaj5c monthly 0.5 2022-01-19 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606333594744-XIXKMXDULXJ3BTJ673SI/Screen+Shot+2020-11-25+at+2.44.06+PM.png Work - Etomon Website (UX Writing & Strategy) - Update brand voice and tone The hero image banner was the most important element and had to do heavy lifting to motivate users to search and sign up. After a/b testing we realized we needed to prioritize simple language over marketing-speak. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606333660936-R407SCXPX3JFG4U2DX43/mateiral6.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606333688564-GM12I6T73DROJ9CW1KZX/material6.5.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606333941630-3VNF1S22WQ4QDHK9LVJE/material7.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606334178645-34PXSMT1P2EOM61PAXV2/7fc71e51-268f-4270-b7c8-52ab3fdff119_rw_1200.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606334725069-7Q60E3OKALAGZLK0C2DW/Screen+Shot+2020-11-25+at+3.01.26+PM.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606334915840-U4D61CG1UMU62U181B4G/9a4fb8cc-8e3f-4891-bcec-5e71ec2d9f36.jpeg Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606334898418-R7XYGT5U18W9C7OCZXVX/63c7fe74-f0d0-4b52-ae45-f9bd0b4c3d86.jpeg Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606335060579-V40DP70SQWYBIJNOHKGV/4ab809c8-9f1b-47d6-a38e-76c050b3ecba.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606335047701-7KIFIG0ACL21ZCPOWZGY/4d772dee-67c9-43ba-81fa-d2b7bbc0115b.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606335661458-KNO0A6RO6VTLQUKVVOEG/f6006d91-9f40-4927-afc9-ff6c115146e1_rw_600.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606335678662-T0ZTLBBHF7V3PR6CQ8TA/7ae443d0-5230-48cd-aaf0-603b9fbf1ce5_rw_1920.png Work - Etomon Website (UX Writing & Strategy) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606335906990-KGX7MG7JB4IF0E3YABSI/194234fb-d352-4e41-bb35-71914b8f17d9.png Work - Etomon Website (UX Writing & Strategy) https://www.foziaakter.com/work-1/seafaring-sslcy monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606459195340-JKIIFI8OIOXE4KPO9HCE/cw1.png Work - Print Ads 2018 (Copywriting) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606459471107-WJJ8FCF1PFHYSU2VZAC9/cw6.png Work - Print Ads 2018 (Copywriting) Concept What can Rogaine for Men do for you? Use the snapchat filter to try out grass hairstyles, grass mustaches, and grass beards. Photoshop https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606459445838-93NWTE9US11UV52ORVRJ/cw5.png Work - Print Ads 2018 (Copywriting) Concept Use the natural environment to show hair growth for balding men. Photoshop https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606458855818-SPUUF8JG2TPQZ9NK1VGU/cw2.png Work - Print Ads 2018 (Copywriting) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606460256818-HP0R0Z74XEYC0L36XJPJ/cw7.png Work - Print Ads 2018 (Copywriting) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606460260040-3MMO4RA8CSJCO8Y2HJBH/cw8.png Work - Print Ads 2018 (Copywriting) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606460266384-GGIR2Y3VB5DJ16CC79I9/cw9.png Work - Print Ads 2018 (Copywriting) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606458873751-3TAXDGEREESW9JRO5A1U/cw3.png Work - Print Ads 2018 (Copywriting) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606458879072-PRER8OSF9F8AL0ULRL9P/cw4.png Work - Print Ads 2018 (Copywriting) https://www.foziaakter.com/work-1/horizon-snfwt monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606460853123-XPQUF5NTSMAU610DIOMI/e8.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461200969-BV3QAOZ49NEP0XHCZ831/e9.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461583905-BXRY50I8NT8AME6B1Q9X/e10.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461749576-TZF6SJWDQWUX5EIRXZ8E/e11.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606462166160-LQSI8T3LUE9IB6F7KUEQ/e13.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606462120820-JF0IZ1G14IB1G8LKQC8E/e12.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606462344179-EY3Q4DKQJG0A7KW5BQ1E/e15.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606462330055-GRNJL7U2SC3KGNZB9GFL/e14.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606462508758-OU5SLRL7GVM8V0XEZXYI/8c83ea91-eec2-48b2-befe-173c4b4f9b1f_rw_1920.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461348971-7MU88BDYYMCVMSAF8BN6/l4.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461382637-T6VZRYY517F48384NVSF/l1.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461387864-X0TERSYKZCDW8H5KB4RG/l2.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461395190-VGBOKOZK4UBO9NXTKB2T/l3.png Work - UX Research Work 2018 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606461398933-QAKFNVWV153HAJEQ24EH/l5.png Work - UX Research Work 2018 https://www.foziaakter.com/work-1/crystals-4mzk7 monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606716813177-XTCDP9AKYEDMN3CKU4Y3/bf4b5436-b1f5-4187-92a2-3b3377609baa_rw_1200.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606716975512-00QZ2IWLVSAOSZWQYONG/12e860c9-a2e6-4795-b24e-a875c89cc83b_rw_600.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717058618-I5F5Q5XJW8OIOVIQI4BG/89e58924-14ac-4d78-adef-90378cebf088_rw_600.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717110520-0341B7TJ3TYP6V5G2K80/093cd68b-b3e0-43af-8716-7bcbde9ffc61_rw_1920.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717272987-XQF9YIRH5LJOGB2RR671/b38fdef3-6601-4e60-bdae-e2d3256b70f4_rw_1920.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717399829-KN29K4K353T9RUQFI0GY/7593c0e0-aaaa-4bc1-b546-4d51d449c479_rw_1920.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717598397-5UC671AYNNNEWUR6JBHQ/b747b2c8-9238-4247-bcbb-fed2c9670c95_rw_1200.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717719081-VTYSLHQI6MGTO13GI8Q4/f9a21b5f-79f6-4b9e-80c3-a969e059a20f.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717399837-4KWX65N88ZPUMCNIBO2N/587353d6-6edf-4d3c-9334-578902d60582.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717400235-P4JYM71M2L9JZDHN74CL/3c300268-6a61-48f2-9c15-c528b5ce9769_rw_1920.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717598426-0JV7TBTTJMOCVG4B9JVH/d911d4cd-b318-46d1-b0eb-9b725209c2f6_rw_1200.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717719082-V1LIHUFBESNE4GUBNHPR/a1810967-20f6-4233-a5d2-56e1d207e8cc.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717399873-ZTJQ8ROZ2RXP5HL2DJ4Y/f6c40257-d54e-4c6d-9788-e3beb4b70ba5.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717598664-TMXEVJOBNR8P1WCJU62V/e8cce2c0-f213-43f3-8be0-555a78b699fb.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717719102-1W1OP5OC4CL8COHIAUXD/31dcc1a6-af42-4b09-9ec6-9fb89cd9de2c.png Work - UI App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606717598797-QKXDY8GNOL7SIK2UQIDY/86ecef4f-534d-47b0-a0e1-7e0840ee73f6.png Work - UI App Design https://www.foziaakter.com/work-1/landscape-ffsj8 monthly 0.5 2020-11-30 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606591592744-Y4NEUE453SWLBCKF6SWI/A1E4_ucdwheel.png Work - UX App Design - Process The main steps in this user-centered design process are: Discovery, Concepting, and Prototyping & User Testing. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606591814553-52Y9PQDR41ZIMK8OU4ZA/26a1d563-f29f-4bee-8c37-c20009b731bf_rw_600.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606592355222-U2C2A9CK6J01OBHK9CWX/e6380cd0-1fd9-40d4-9572-cb32b5c3911b_rw_1920.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606592545310-3T1BF84JYZ0T21X27MDT/57f46581-503b-43e5-930e-11bb6e96140f_rw_1200.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606592621907-FZOV8VV37TPQCU5WD1MR/d23229ce-e74c-4127-bd96-d7501e15b065_rw_1920.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606592851584-WXGB9Z34YPLM3QZPGBA8/c1cd15ed-3dfa-426a-97ce-c217efa9ada7_rw_1920.png Work - UX App Design - Design Guidelines I measured each iteration against these heuristics. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606592925677-SBNZ74YA2MKCFA8KOOU2/c3a0613a-94d5-4be2-87ec-0513dd0cb357_rw_1920.png Work - UX App Design - User Personas After conducting a competitive analysis, user personas were drafted to mirror real users and identified target groups. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593065704-ZEWBNVOKTRFQMGCM0FN9/11f808c2-d484-4429-8ff5-5af7987f41ed_rw_1920.png Work - UX App Design - User Persona 1 Wallace is a gamer. Wallace is lonely and yearns for love, but, how does he receive both? Wallace needs a social game where can show off his extensive gaming repertoire. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593145296-YMZY8GU6BEV9STHNWDM8/e74ebf57-6174-4756-8149-946022655998_rw_1920.png Work - UX App Design - Journey Mapping The next step after diving into the psyche of my users, the next question is, what do they want? What would be a pleasurable experience for this person? https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593235591-N36KNJ1EDL79HWB9ET2Z/185ae995-c08c-4804-b990-f347461358c8_rw_1200.png Work - UX App Design - User Flow Wallace: "As a user, I want to search for a hunt at a convenient time and location so that I can share this experience with my date?" Entry Point Log into app Success Criteria Join Hun https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593318412-VC5T9SZX6PNYRENM029D/3a5b3900-6aa1-4bd8-98bc-db4ca5d0c4c1_rw_1200.png Work - UX App Design - Initial Testing Phase The first round of testing included digital card sort (OptimalSort) with 30 cards. Lowest Observed Time 4.10 minutes Longest Observed Time 19.93 minutes https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593362809-SOJYK5FALOJFZ0HP7BSW/173d3e57-7d90-4645-b2e6-d3d2787f1e69_rw_1920.png Work - UX App Design - Sitemap This sitemap files where to provide information about the pages, videos, and other files on your site, and the relationships between them. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593436849-GFOU31PCST3JNAO085N4/c674d2a2-7bef-4d6b-84f8-2e07cf9ca827_rw_1920.png Work - UX App Design - Wireframes https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593607560-RHICNHUOUWZ4KO47OAP9/4ede088a-060a-4846-b508-1219a715a0d8_rw_1200.png Work - UX App Design - Usability Testing Phase During testing, most users were able to navigate app to "join hunt", yet expressed that app needed more "personality" to evoke a greater pleasurable experience. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593734430-L2YGF1WYV0V71VCY1B3L/749687af-39c6-4473-8f41-c59dc407d88e_rw_1920.png Work - UX App Design - Affinity Mapping 2 Getting away from the digital verse and tacking on post-its allowed me to use a different part of my brain. There's something about physically putting together notes to glean patterns. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606593999821-1Z14GJJJD9UD7S52BQ7G/25043fb3-dbe0-4cdd-b151-07ce4e5e34c7_rw_1200.png Work - UX App Design - A/B Testing Results Issue 1 In response to users expressing that the interface "looks bland," the newest iteration utilizes augmented reality with the camera feature, bringing the game to life. Issue 2 Users expressed that navigational architecture is cluttered and has too many steps. The updated iteration provides instruction in a fun, animated format. This guides user to feel a part of the game. https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606591342827-BTQHB73UQ7R0FJLZP2QA/48a3b435-0c09-4ff2-82fd-3e1016b874b9_rw_600.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594141175-RO72SKK4P7BCU08ORLRP/5400e48d-b4af-4803-9175-600e0143f4ee.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606591308609-IHY2FN484RQX7XE611YD/652b59ca-ba2b-4b6a-a993-e8e8b9ce9591_rw_600.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594192696-NM639NBVJE7B0TCMQ365/62d5b2f9-0479-4f6f-b96b-41b24933a854.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606591346282-0B2YLC4QHUAN58O1YON4/1661b2e8-f34a-4c29-9fa6-c5c8ef44a543_rw_600.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594199430-IPB5SC1ICPHXB45FRN3C/503a46fc-c60c-4420-aa00-bd9ab86914c2.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594201104-J28N2I4WNBZM9BQHJ1W8/1661b2e8-f34a-4c29-9fa6-c5c8ef44a543_rw_600+%281%29.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594204734-0E4O0TZRA5OBE0MCNHB0/652b59ca-ba2b-4b6a-a993-e8e8b9ce9591_rw_600+%281%29.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594232175-XO0MTJUR0H0W1HLE4E5F/48a3b435-0c09-4ff2-82fd-3e1016b874b9_rw_600+%281%29.png Work - UX App Design https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606594235441-U79U569GF8X61H3MO90R/26a1d563-f29f-4bee-8c37-c20009b731bf.png Work - UX App Design https://www.foziaakter.com/work-1/wildlife-bzsyl monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606340578284-2OVMHLP67D6YBHDC8VP4/f4c297ac-b8c6-414a-8f0f-5cb72c704e34_rw_1920.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606432142265-K7UQH5218MGFUCEUBV6Q/82af280e-740f-48a7-b46e-a97afb38a1b0.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606432064088-KZNJXM2EWC0YDCSB7LIY/Screen+Shot+2020-11-26+at+5.57.05+PM.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606343293992-GMJYB4GAFG136PSNX1TU/523ddb6d-980b-4ee2-b378-b0ae42c59d18.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606433436596-UIUWCOXTZDDB8UT7U6DI/Screen+Shot+2020-11-26+at+6.29.24+PM.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606433528303-67VRSA3UQRN2DAW9NK4J/c683547b-e455-4d61-8e5b-2d392153f274.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606358310428-F3ULOGK3CMR2JWALB09A/6fe201d9-0430-42b2-aefb-d81883413a47.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606358379934-YZGEF7YGE5UK0OSWH39E/6d522e45-05b3-4b37-96dc-29d5603714b7+%281%29.png Work - Handshake App 2019 (UX Writing) https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1606359688046-E9W1R50N75SH6RCGIIB8/a6402dcf-45ab-4d32-a034-ccd3178e22be.png Work - Handshake App 2019 (UX Writing) - This is a list of heuristics I used to measure against content. This UX content editing tool is useful to share with stakeholders when justifying content decisions. https://www.foziaakter.com/work-1/strange-inc-sales-page-social-media monthly 0.5 2024-01-07 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/a0a878b6-44d4-4cd5-9460-a764d2ce603f/Screen+Shot+2024-01-01+at+12.26.53+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/42a832f9-59db-408c-ba46-0807a36f44c9/Screen+Shot+2024-01-06+at+11.01.22+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/08484d2e-8604-4b5c-9799-bb30a27aba69/Screen+Shot+2024-01-06+at+11.22.56+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/efbb15c8-918c-4f45-98e2-92c2150873a5/Screen+Shot+2024-01-06+at+12.19.05+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/3e9a9669-1b08-48b0-b214-ba30b9c3a756/Screen+Shot+2024-01-06+at+11.23.09+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/7582d69c-6600-46c7-969e-cb5be1d0bfd3/Screen+Shot+2024-01-22+at+1.33.41+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/ebcf7590-123c-4f81-9f7f-1c3c236854bb/Screen+Shot+2024-01-22+at+1.34.05+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/c3424f9d-d4ef-4596-b672-1954b942b2ef/Screen+Shot+2024-01-06+at+12.10.49+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/ad6e005a-8cb1-4e6d-a51e-3fa81b84212d/Screen+Shot+2024-01-22+at+1.32.44+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/90e54311-f770-46be-a49b-a3ca13ddfc95/Screen+Shot+2024-01-22+at+1.33.14+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/8de240a6-3304-4175-86aa-0e6223adc3bf/Screen+Shot+2024-01-06+at+12.11.50+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/46410cfe-4dbd-4c15-be76-761942d524f3/Screen+Shot+2024-01-06+at+12.10.37+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/9bd62612-79cf-4fdb-b1b1-60ec840860ff/Screen+Shot+2024-01-22+at+1.32.19+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/ef5c39db-19c3-4464-9ba6-2e3cfcd4a631/Screen+Shot+2024-01-22+at+1.33.02+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/cd0ef2a1-8745-4adf-a60b-008bea98d291/Screen+Shot+2024-01-06+at+12.10.13+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/4455e3ef-1bc8-46d0-9304-fda440a22e64/Screen+Shot+2024-01-22+at+1.34.18+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/15cef44c-3cb6-4aad-b1c8-cdb8571956ae/Screen+Shot+2024-01-06+at+12.10.26+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/66fb8ae7-bdb3-405d-bc57-db0ca027952f/Screen+Shot+2024-01-06+at+12.11.42+AM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/8903a714-c6d5-416b-9cca-abf9534ee8fa/Screen+Shot+2024-01-22+at+1.33.52+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/dd6bf1b3-68b4-4a6e-9c80-bc8a131e475e/Twitter+Retweeted+Tweet+%281%29.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/32d37e5b-7de9-4755-b54b-e99f51116d83/Screen+Shot+2024-01-06+at+12.23.13+AM.png https://www.foziaakter.com/work-1/etomon-ux-writing-flows monthly 0.5 2022-01-18 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/90b98bb0-6082-4847-9aed-ac4530e8d038/Screen+Shot+2024-01-26+at+12.31.05+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/a16b7181-6cfe-4519-9d15-74f71d1179f0/Screen+Shot+2024-01-26+at+12.31.40+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/14f07366-f780-4bc1-984d-d25f11f7b10f/Screen+Shot+2024-01-26+at+12.31.16+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611086062454-0ALWM0H7RFAF2EMMLV7G/Screen+Shot+2021-01-19+at+2.54.11+PM.png Work - UX Writing Flows https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611090052812-DV0D5QZWVG7YS8FNM6YU/Screen+Shot+2021-01-19+at+3.58.20+PM.png Work - UX Writing Flows Contact Us Page When users have questions, the text must be reassuring and inform users what to expect after submitting form. Heuristics: User-focused Meaningful Consistent https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611090029971-LNGZV7250AOEYKQMJ0TB/Screen+Shot+2021-01-19+at+3.57.14+PM.png Work - UX Writing Flows - Action-oriented Items Website copywriting principles were used to create landing page headlines and menu items that are clear, concise, and on-brand. Heuristics: Readable Localized for Chinese speakers Universal Guiding https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611090623471-ZRVU2XEJOUP7ZONYHRDQ/Screen+Shot+2021-01-19+at+4.10.13+PM.png Work - UX Writing Flows https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611091546177-3V9QOW4J1KC1ETGSFU1P/Screen+Shot+2021-01-19+at+4.20.13+PM.png Work - UX Writing Flows Dialog Heuristics: Direct Distinct Explanatory https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611091558638-JOGU0O16JED78E2WROH4/Screen+Shot+2021-01-19+at+4.20.04+PM.png Work - UX Writing Flows https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611091709511-I7TXY6C16NXNAT6Z4D65/Screen+Shot+2021-01-19+at+4.19.44+PM.png Work - UX Writing Flows https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/1611091690891-3FFQEN5LUBDGGSI5DSYQ/Screen+Shot+2021-01-19+at+4.19.52+PM.png Work - UX Writing Flows https://www.foziaakter.com/work-1/copywriting-case-studies monthly 0.5 2024-01-05 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/6fa75171-a209-49d1-bd3c-ac3a17bebbb3/Screen+Shot+2023-12-30+at+3.42.18+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/659f26a8-bace-4f1a-886f-60753fdb76e7/Screen+Shot+2024-01-04+at+10.06.28+PM.png https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/0a6642f9-02fc-4b7f-80f6-6b00a48cce62/image-asset.jpeg https://www.foziaakter.com/work-1/copywriting-case-studies-89cny monthly 0.5 2024-01-05 https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/8b1d23ae-5cd1-4a21-bcfa-84e800a7669e/Screen+Shot+2023-12-30+at+3.42.18+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/f7e581d3-537a-448e-82d4-dd03a900e24f/Screen+Shot+2024-01-04+at+10.30.35+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/0e7ea063-e7d3-4fab-8f5f-896c4f4c6d33/Screen+Shot+2024-01-04+at+10.30.56+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/2bf2f5db-cfb5-46bb-98b9-888e3bbad9fd/Screen+Shot+2024-01-04+at+10.30.46+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/f0059858-d7f7-4618-ba24-f21b44090106/Screen+Shot+2023-12-30+at+2.43.05+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/27c8b386-7a47-407d-8709-12c5169582a9/Screen+Shot+2023-12-30+at+2.50.45+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/4c119b2b-a0d8-447a-b2b7-0312f05156ad/Screen+Shot+2023-12-30+at+3.28.47+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/61efe708-a732-4e0c-b5fd-5e817175bb42/Screen+Shot+2023-12-30+at+3.52.14+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/a51181f2-4e83-4026-b4b6-af55e4f052a8/Screen+Shot+2023-12-30+at+3.52.29+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/66544129-c5b2-48a3-8de2-061d9dd19fbe/Screen+Shot+2023-12-30+at+3.30.27+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/e63f8020-55d1-4e8a-93c5-85a0fa13a5d0/Screen+Shot+2023-12-30+at+3.28.34+PM.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/9b181c49-8641-4ec2-8343-f0e70e267d2f/MinutesResume-landingpage.png https://images.squarespace-cdn.com/content/v1/5fa5a8ce15a96826ccfd5771/4bd70046-ef06-4555-98c2-abfc872e94d3/Screen+Shot+2023-12-30+at+7.07.14+PM.png